As CEO of the Producers Guild of India, Nitin is charged with championing the cause and spearheading the development of the film, television and new media production sector in India. His responsibilities include focusing on policy matters, copyright protection, government regulations, taxation, production incentives available nationally and internationally, cinema tourism, international co-production treaties and exchange programs.

He joined the Guild after a career spanning more than two decades in which he worked across various sectors in the Media & Entertainment industry including film, music, television, radio and publishing.